Becoming Digital Savvy Training

Becoming Digital Savvy Training

Regular price $697.00
Tax included.

Upgrade: Add 1:1 Strategy Session

Be empowered and make the most of your time and money to efficiently run your business and grow it from anywhere.

You are only limited by what you know. Build the knowledge and become equipped with the budget friendly apps to efficiently run your business.

The gap we repeatedly see, business owners wearing many hats are hiring experts without knowing much about digital marketing. This exposes them to risk as they have to trust the experts doing the work for them and hope the work being done will achieve the goals they want to achieve. The problem is they have to pay upfront for work. Repeatedly I hear 'I wish I hadn't paid so much for something that is not working.'

What if you could be equipped to make informed decisions. 

Have the choice to do it yourself or hire someone to do it for you.

Hold those you hire to do work for you accountable.

If this sounds like you, that wants the knowledge to enable informed choices and decisions then this course is for you.

Pre-register today to guarantee your place when the next course intake is happens in July 2022.

Course includes:

  1. Budgeting 101
  2. Website Creation
  3. Social Media Platforms
  4. Marketing Priorities
  5. SEO Essentials
  6. Content Creation
  7. Metrics
  8. Ads For Growth

Who is this for?

  • Business Owners Who Wear Many Hats - Solopreneurs who are growing and considering if they outsource or do it themselves.
  • You maybe in the start-up phase
  • Currently in an employee role
  • Doing a side hustle
  • Looking to build your digital skills and understanding
  • In a traditional marketing role or operations role and looking to up skill and take on a bigger digital marketing role

Who this is not for:

  • Those not wanting to learn something new
  • Already have a good understanding of digital marketing
  • Not interested in growing a business

Who is leading the course?

Course is led by Serena Dot Ryan ® founder of Dotterised®. Serena has 20+ years Marketing experience and specialises in educating non-tech decision makers to enable them to make cost effective decisions regarding their digital marketing.

How is the training conducted?

All training is conducted via Zoom Video.

What is the duration of the the course?

The course is for 8 weeks

What is included?

8 week course with a weekly 60min session via Zoom

Supporting notes and templates supplied via online learning portal

All 8 sessions are recorded and available via online learning portal

Upgrade Option: 3 x 1 hr 1:1 Strategy Sessions Limited to 6 people

About Serena

Serena stepped into digital marketing in 2004. In 2005 Serena created an online training program for 10,000 retail employees. At the time Serena was living in regional NSW.

Serena relocated to Sydney in 2006 and commenced working as a Trade Marketing Manager for a Complementary Health Care Company. The focus was on B2B selling and Serena identified a need to train Pharmacy Assistants on the benefits of the products being sold using online tools. Serena went on to be the Internet Business Manager for Skin Doctors (2007-2010).

In 2010, Serena completed formal study in Digital Marketing via ADMA (Australian Direct Marketers Association) this led her to work for Visa and write draft Social Media Guidelines for Visa, including managing their online presence for one of their key projects in the payments sector.

Serena then went on to work in digital advertising and manage Digital Marketing Advertising for IAG (Insurance Australia Group Limited) with more than 50 team members and stakeholders and work on world first uses of technology directly with Google and multi award winning campaigns.

In 2014, Serena Dorothy Ryan founded ‘Serena Dot Ryan®’ as a digital marketing agency specialising in education and optimising online presence. In 2021 this agency is now known as ‘Dotterised®’.

Serena’s logic is, if you haven’t made the most of what’s available to you for free first, before you do paid advertising, you’re leaving money on the table.

Serena does speaking engagements, small group training, personalised workshops, ongoing digital marketing coaching and social media management.

Register now to be the first to know when the intake for July 2022 opens.

To guarantee your position pre-order today.