Who is Dotterised®?

Dotterised® is a digital marketing agency founded by Serena Dot Ryan®. We are focused on developing and implementing digital growth strategies to scale eCommerce Businesses.

Dotterised Digital Marketing Agency Shopify Partner

Dotterised® is a Shopify Partner and our tools of the trade are the Shopify Platform, Google, Klaviyo and key Social Media platforms, Facebook, Instagram, TikTok, Twitter and Pinterest.

We grow eCommerce product businesses through maximising organic opportunities for clients by having their websites on fast Shopify themes using SEO best practice and then establishing strong presences with customer engagement on platforms where their customers are.

Dotterised® Values


We value long term sustainability. We want businesses to stay in business. Sustainability is about always making the most of what we have with regards to our budgets and resources so we are able to stay in business and enable clients to also do the same. 

Future Proofing 

Always researching and always learning. We believe as technology changes it's important to keep perspective and look for useful ways to utilise all the latest tools available to make things better for us and our businesses. By having this approach we like to constantly adapt to the current environment and enable clients to make informed decisions to do the same.


We value diversity and supporting all people to be in business. Our founder Serena ‘Dot Ryan started the business out of necessity to create a flexible job for herself without compromising the way she wanted to parent. It is with this in mind that we especially like to enable other parents to do the same.


Who We Work With

Our Clients are passionate about making a difference in the world. They have strong family values and love using technology to give them flexibility to have the life they want. They are inventors and entrepreneurs who have created products that are all about making the lives of their ideal customers better and in the process minimising harm to the environment. Sustainability is at the heart of what they do.

About the Founder

Serena Dot Ryan Founder of Dotterised Digital Marketing Agency

Serena stepped into digital marketing in 2004. In 2005 Serena created an online training program for 10,000 retail employees. At the time Serena was living in regional NSW.

Serena relocated to Sydney in 2006 and commenced working as a Trade Marketing Manager for a Complementary Health Care Company. The focus was on B2B selling and Serena identified a need to train Pharmacy Assistants on the benefits of the products being sold using online tools. Serena went on to be the Internet Business Manager for Skin Doctors (2007-2010).

In 2010, Serena completed formal study in Digital Marketing via ADMA (Australian Direct Marketers Association) this led her to work for Visa and write draft Social Media Guidelines for Visa, including managing their online presence for one of their key projects in the payments sector.

Serena then went on to work in digital advertising and manage Digital Marketing Advertising for IAG (Insurance Australia Group Limited) with more than 50 team members and stakeholders and work on world first uses of technology directly with Google and multi award winning campaigns.

In 2014, Serena Dorothy Ryan founded ‘Serena Dot Ryan®’ as a digital marketing agency specialising in education and optimising online presence. In 2021 this agency is now known as ‘Dotterised®’.

Serena’s logic is, if you haven’t made the most of what’s available to you for free first, before you do paid advertising, you’re leaving money on the table.

Serena does speaking engagements, small group training, personalised workshops, ongoing digital marketing coaching and social media management.

Contact Serena and the Dotterised® team today to see how we can help.